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	<title>Social Design Archives - Bij Ruby</title>
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		<title>Club Common</title>
		<link>https://bijruby.nl/portfolio/club-common/</link>
					<comments>https://bijruby.nl/portfolio/club-common/#respond</comments>
		
		<dc:creator><![CDATA[byruby]]></dc:creator>
		<pubDate>Sat, 12 Apr 2025 03:20:26 +0000</pubDate>
				<guid isPermaLink="false">https://bijruby.nl/?post_type=cpt_portfolio&#038;p=20198</guid>

					<description><![CDATA[<p>Concept TRIGGER WARNING: The following experience contains stories of sexual misconduct in nightlife. This content may be disturbing to some. CLUB COMMON is about sexual misconduct in nightlife. It’s a&#8230;</p>
<p>The post <a rel="nofollow" href="https://bijruby.nl/portfolio/club-common/">Club Common</a> appeared first on <a rel="nofollow" href="https://bijruby.nl">Bij Ruby</a>.</p>
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										<content:encoded><![CDATA[
<h3 class="wp-block-heading">Concept</h3>



<p>TRIGGER WARNING: The following experience contains stories of sexual misconduct in nightlife. This content may be disturbing to some.</p>



<p>CLUB COMMON is about sexual misconduct in nightlife. It’s a problem that many women encounter at some point in their lives and for many, it still happens every night.</p>



<p>It often takes place in the dark, and because of that, it’s become a problem that hides in the shadows. But it’s crucial to raise awareness about what’s happening to the women around us.</p>



<p>CLUB COMMON is an expression of the feelings and emotions women experience when they fall victim to sexual misconduct. Only when we take the time to feel what happens in moments of fear and allow ourselves to examine it can we begin to reflect on our own position within this story.</p>



<p>This is the night.</p>



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<p>Creative Director: Ruben de Bruin<br>D.O.P: Jurre Nieuwenhuis<br>Editors: Jurre Nieuwenhuis and Ruben de Bruin<br>Spoken Word: Vera Lagerwey<br>Music: Gerard Hallink<br>Dance &amp; Choreography: Renée Evers and Koen Meijer<br>Location: Brebl</p>



<p>Special thanks to Fides Lapidair, Godfried Verstegen, and Jeanine Boeije.</p>



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<p>The post <a rel="nofollow" href="https://bijruby.nl/portfolio/club-common/">Club Common</a> appeared first on <a rel="nofollow" href="https://bijruby.nl">Bij Ruby</a>.</p>
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		<title>#BeatFoodWaste</title>
		<link>https://bijruby.nl/portfolio/beat-food-waste/</link>
		
		<dc:creator><![CDATA[byruby]]></dc:creator>
		<pubDate>Thu, 21 May 2020 11:43:17 +0000</pubDate>
				<guid isPermaLink="false">http://bijruby.local/?post_type=cpt_portfolio&#038;p=3217</guid>

					<description><![CDATA[<p>How to use a digital medium to raise awareness about food overproduction among the target audience by sparking discussion.</p>
<p>The post <a rel="nofollow" href="https://bijruby.nl/portfolio/beat-food-waste/">#BeatFoodWaste</a> appeared first on <a rel="nofollow" href="https://bijruby.nl">Bij Ruby</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<h3 class="wp-block-heading">Concept</h3>



<p>My final Proof of Concept became an interactive site that displays food waste in the Netherlands. But instead of using big numbers or line graphs, the food waste figures were made very small. The number of kilos of food thrown away goes up every second. By making people more aware of how quickly the number of kilos goes up in the Netherlands I have made the data more tangible, in this way I give people a sense of urgency and responsibility.</p>



<p>There are already many food waste visualizations on the market. But many of them are posters, numbers or just charts with huge figures. What was missing on the market was a concept that gave an intuitive feel to the numbers. What does it really mean, 2 billion kilos of discarded food. So how fast does that figure add up?</p>



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<p>After a period of staring at the page, the counts may begin to become abstract. They are just numbers that get bigger and bigger, rather than food that is actually being thrown away. But to counteract this feeling and ensure that the visitor does not become desensitized to the food waste, I created the animation of the food falling down. This animation is a constant deluge of food. Instead of making you numb, this animation can make you realize the numbers. With this I have created an experience that inspires change.</p>



<p>After the user is given an urgency of responsibility, they can read various tips on the website of how they can reduce their own food waste. There is also an option to download the campaign posters and start distributing them yourself to create even more awareness. There is also a summary of why it is important to reduce food waste.</p>



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<p>This project was created by Ruben de Bruin. All copyright go to their respective owners.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="476" height="1024" src="http://bijruby.local/wp-content/uploads/mockup-desktop-beat-food-waste-1-476x1024.png" alt="" class="wp-image-20138" srcset="https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-476x1024.png 476w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-140x300.png 140w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-768x1651.png 768w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-714x1536.png 714w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-953x2048.png 953w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-370x796.png 370w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-840x1806.png 840w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1-410x882.png 410w, https://bijruby.nl/wp-content/uploads/mockup-desktop-beat-food-waste-1.png 2000w" sizes="auto, (max-width: 600px) 100vw, 476px" /></figure>
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<p>The post <a rel="nofollow" href="https://bijruby.nl/portfolio/beat-food-waste/">#BeatFoodWaste</a> appeared first on <a rel="nofollow" href="https://bijruby.nl">Bij Ruby</a>.</p>
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		<title>&#8216;t Zorg Lokaal</title>
		<link>https://bijruby.nl/portfolio/t-zorg-lokaal/</link>
		
		<dc:creator><![CDATA[byruby]]></dc:creator>
		<pubDate>Mon, 18 May 2020 10:31:31 +0000</pubDate>
				<guid isPermaLink="false">http://bijruby.local/?post_type=cpt_portfolio&#038;p=2761</guid>

					<description><![CDATA[<p>How can we help healthcare organizations to efficiently deploy care technologies so that the right solutions go to the right clients? We created 't Zorg Lokaal to help with that.</p>
<p>The post <a rel="nofollow" href="https://bijruby.nl/portfolio/t-zorg-lokaal/">&#8216;t Zorg Lokaal</a> appeared first on <a rel="nofollow" href="https://bijruby.nl">Bij Ruby</a>.</p>
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<p>Making the use of care technology solutions more accessible to caregivers and their clients through no-obligation testing packages.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" data-id="20110" src="http://bijruby.local/wp-content/uploads/2022/05/handleiding-1024x683.jpg" alt="" class="wp-image-20110" srcset="https://bijruby.nl/wp-content/uploads/2022/05/handleiding-1024x683.jpg 1024w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-300x200.jpg 300w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-768x512.jpg 768w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-1536x1024.jpg 1536w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-2048x1365.jpg 2048w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-370x247.jpg 370w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-840x560.jpg 840w, https://bijruby.nl/wp-content/uploads/2022/05/handleiding-410x273.jpg 410w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<p>This project was created by Jeanine Boeije, Laura Bulnes, Isa Lips, Cody de Leeuw and Ruben de Bruin. All copyright go to their respective owners.</p>



<p><br>If you have any questions regarding this concept document, please mail to the following<br>e-mail addresses:</p>



<p><br>jeanineboeije@hotmail.com<br>laurabulnes@icloud.com<br>isa.lips@icloud.com<br>cody_deleeuw@gmail.com<br>ruben.debruin@hotmail.com</p>



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<p>The post <a rel="nofollow" href="https://bijruby.nl/portfolio/t-zorg-lokaal/">&#8216;t Zorg Lokaal</a> appeared first on <a rel="nofollow" href="https://bijruby.nl">Bij Ruby</a>.</p>
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